{"title":"Etude House","description":"\u003cp data-start=\"23\" data-end=\"295\"\u003eRecognised for its playful aesthetic and accessible approach, Etude House is a Korean beauty brand focused on making skincare approachable and easy to use. The brand combines lighthearted design with practical formulations intended for everyday routines.\u003c\/p\u003e\n\u003cp data-start=\"297\" data-end=\"604\"\u003eThe range includes cleansers, toners, moisturisers, and treatment products developed to support hydration and basic skin balance. Etude House focuses on simple, functional care that fits comfortably into consistent daily use, particularly for those building or maintaining straightforward skincare routines.\u003c\/p\u003e","products":[{"product_id":"etude-fixing-lip-tint-vintage-red","title":"Etude Fixing Lip Tint Vintage Red","description":"\u003cp\u003eFixing Tint\u003c\/p\u003e\n\u003cp\u003eHydrating tint that stains less on your mask with a lightweight matte finishWEIGHTLESS \u0026amp; EASY FIXATION – High-moisture matte formula delivers light and comfy feeling on the lips\u003cbr\u003eTRANSFER-PROOF FIXATION – 60 seconds after application, zero transfer! Let the product fixate over 60 seconds, No need to worry about smudging or coming off. (6-hour mask transfer prevention certified \/ Prevention for 6 hours, compared to the controlled sample relatively)\u003cbr\u003eMOIST FIXATION – New Hydro – Matte Texture that fixates and colors the lips with moist finish\u003cbr\u003eLONG LASTING – Non-drying, Ultra-thin formula that won’t feather or fade.\u003cbr\u003eSOFT MATTE FINISH – Full coverage pigment on a wearable matte formula.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414301278490,"sku":"SS1202","price":279.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/vintage_lip.png?v=1768665153"},{"product_id":"etude-fixing-lip-tint-midnight-mauve","title":"Etude Fixing Lip Tint Midnight Mauve","description":"\u003cp\u003eFixing Tint\u003c\/p\u003e\n\u003cp\u003eHydrating tint that stains less on your mask with a lightweight matte finishWEIGHTLESS \u0026amp; EASY FIXATION – High-moisture matte formula delivers light and comfy feeling on the lips\u003cbr\u003eTRANSFER-PROOF FIXATION – 60 seconds after application, zero transfer! Let the product fixate over 60 senconds, No need to worry about smudging or coming off. ( 6hours mask transfer provention certified\/ Preventon for 6 hours, compared to the controlled sample relatively)\u003cbr\u003eMOIST FIXATION – New Hydro – Matte Texture that fixates and colors the lips with moist finish\u003cbr\u003eLONG LASTING – Non-drying, Ultra-thin formula that won’t feather or fade.\u003cbr\u003eSOFT MATTE FINISH – Full coverage pigment on a wearable matte formula.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414301311258,"sku":"SS1205","price":279.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/mauve.png?v=1768665151"},{"product_id":"etude-glow-on-hydra-base","title":"Etude Glow on Hydra Base","description":"\u003cp\u003e\u003cspan\u003eThis best-selling base primer from Etude House provides a natural glowy effect with moisture to brighten skin and provide smooth application for make-up. Enriched with hydrating molecules to keep skin hydrated the whole day whilst wearing make-up. Formulated with small pearls which give slight shimmer across the face when applied. The perfect make-up primer to achieve that natural dewy look we love soo much.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414301409562,"sku":"SS1207","price":379.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/glow_on.png?v=1768665156"},{"product_id":"etude-my-lash-serum-9g","title":"Etude My lash serum 9g","description":"","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414302425370,"sku":"SS1277","price":179.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/my_lah_serum.png?v=1768665159"},{"product_id":"etude-soon-jung-2x-skin-barrier-intensive-cream","title":"Etude Soon Jung 2x Skin Barrier Intensive Cream","description":"\u003cp\u003e\u003cspan\u003eEtude House SoonJung 2x Barrier Intensive Cream uses 93% naturally derived ingredients and minimal ingredients to balance, hydrate, and soothe skin with every use. Panthenol, a skin-benefiting compound closely related to Vitamin B5, delivers deep hydration while madecassoside, derived from Centella Asiatica, repairs skin damage. Sunflower seed oil and shea butter also combine to nourish skin from within, keeping skin smooth and soft. With a low pH and free of potential irritants like fragrance, artificial color, and parabens, this cream will strengthen the skin barrier and bring your skin back to health.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414302556442,"sku":"SS1282","price":339.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/etude-x2-soonjung-barrier-cream.png?v=1768665162"},{"product_id":"etude-fixing-tint-soft-walnut","title":"Etude Fixing Tint Soft Walnut","description":"\u003cp\u003eFixing Tint\u003c\/p\u003e\n\u003cp\u003eHydrating tint that stains less on your mask with a lightweight matte finishWEIGHTLESS \u0026amp; EASY FIXATION – High-moisture matte formula delivers light and comfy feeling on the lips\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTRANSFER-PROOF FIXATION – 60 seconds after application, zero transfer! Let the product fixate over 60 senconds, No need to worry about smudging or coming off. ( 6hours mask transfer provention certified\/ Preventon for 6 hours, compared to the controlled sample relatively)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMOIST FIXATION – New Hydro – Matte Texture that fixates and colors the lips with moist finish\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLONG LASTING – Non-drying, Ultra-thin formula that won’t feather or fade.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSOFT MATTE FINISH – Full coverage pigment on a wearable matte formula.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414307209498,"sku":"SS1357","price":299.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/walnut_1.png?v=1768665153"},{"product_id":"etude-soon-jung-hydro-barrier-cream-75ml","title":"Etude Soon Jung Hydro Barrier Cream 75ml","description":"\u003cp\u003e\u003cstrong\u003eSoothe stressed and irritated skin and strengthen your skin barrier with this cream.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis cream contains over 90% of hydrating ingredients, and soothing ones like panthenol, madecassoside, and green tea. The gentle formulation is non-irritating and suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003eThis cream is effective in gently soothing stressed skin caused by external irritations and dryness. Hero ingredients include panthenol, which moisturizes, softens, and reduces stress on the skin; madecassoside, which is derived from calming Centella Asiatica (cica); and green tea extract, which boasts antioxidant, anti-inflammatory, and antimicrobial properties. These ingredients work together to repair damaged skin, moisturize, protect and bring much-needed relief.\u003c\/p\u003e\n\u003cp\u003eThe nourishing formula is free of artificial fragrance, parabens, mineral oil, artificial color, animal products, and is vegan and cruelty-free.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414312386842,"sku":"SS1397","price":479.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/hydro_barrier_cream.png?v=1768665164"},{"product_id":"etude-soon-jung-ph-5-5-relief-toner-200ml","title":"Etude Soon Jung pH 5.5 Relief Toner 200ml","description":"\u003cp\u003eThe Etude House Soon Jung pH 5.5 Relief Toner keeps things simple with 97% of it being derived from natural ingredients. It instantly hydrates your skin after application thanks to the Panthenol, a beneficial compound closely related to Vitamin B5. The Centella Asiatica-derived Madecassoside soothes dry skin to minimize skin redness and repair skin damage. With a mildly-acidic pH formula, this toner keeps your skin happily hydrated and protects the skin’s natural moisture barrier.\u003c\/p\u003e\n\u003cp\u003eThis product is free from potential irritants like fragrance, artificial colors, and parabens.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414313402650,"sku":"SS1398","price":369.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/Etude_toner.png?v=1768665165"},{"product_id":"etude-soon-jung-skin-care-set","title":"Etude Soon Jung Skin Care Set","description":"\u003cp\u003e\u003cspan\u003eFormulated for sensitive skin, this special set comprising of three pH-balanced moisturizers from ETUDE’s Soon Jung line is packed with soothing ingredients such as panthenol and madecassoside to calm irritations and restore skin to health. The Soon Jung pH 5.5 Relief Toner cools, soothes, and strengthens weakened skin while providing a hit of hydration. The Soon Jung 10-Free Moist Emulsion contains 93% natural ingredients to maintain the skin’s oil-water balance while improving skin elasticity. For intensive moisturization, the Soon Jung Hydro Barrier Cream is a must-have, especially for skin prone to irritations. All products are formulated without ten harmful ingredients, including mineral oils, artificial colorants, synthetic perfumes, silicon, and surfactants. The toner and emulsion come in both full-sized and mini-sized versions, while the barrier cream comes in mini-sized.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414313435418,"sku":"SS1426","price":699.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/etude_set.png?v=1768665165"},{"product_id":"etude-dr-mascara-fixer-super-long-lash-fix","title":"Etude Dr. Mascara Fixer Super Long Lash Fix","description":"\u003cp\u003e\u003cspan\u003eEtude House Dr.Mascara Fixer For Super Long lash extends for longer eyelashes while keeping clean-looking eyelashes from smudging and drooping.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTransparent fixing gel mascara offers perfect curl and waterproof fix in any environment and climate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBlack Bean and Black Sesame Extract keeps lashes nourished.\u003c\/p\u003e\n\u003cdiv id=\"mpv-whatsinthebox\"\u003eFine black fibers elongate the tips of lashes, giving a natural long-lash effect.\n\u003cdiv id=\"mpv-whatsinthebox\"\u003eWhat's in the box\n\u003cul\u003e\n\u003cli\u003e1 x 6g Tub with applicator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414315434266,"sku":"SS1531","price":199.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/gel_fix.png?v=1768665150"},{"product_id":"etude-fixing-lip-tint-rose-blending","title":"Etude Fixing Lip Tint Rose Blending","description":"\u003cp\u003e\u003cspan\u003eHydrating tint that stains less on your mask with a lightweight matte finish weightless \u0026amp; easy to fixation – High-moisture matte formula delivers a light and comfy feeling on the lips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTransfer proof fixation – 60 seconds after application, zero transfer! Let the product fixate for over 60 seconds, No need to worry about smudging or coming off. (6 hours mask transfer prevention certified\/ Prevention for 6 hours, compared to the controlled sample relatively)\u003cbr\u003eMoist Fixation – New Hydro – Matte Texture that fixates and colors the lips with a moist finish\u003cbr\u003eLong Lasting – Non-drying, Ultra-thin formula that won t feather or fades.\u003cbr\u003eSoft Matte Finish – Full coverage pigment on a wearable matte formula.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414327230746,"sku":"SS1446","price":279.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/rose_lip.png?v=1768665152"},{"product_id":"etude-mascara-remover-one-shot-clean-80ml","title":"Etude Mascara Remover One Shot Clean 80ml","description":"\u003cp\u003e\u003cspan\u003eEtude House Mascara Remover easily removes even waterproof mascara. Remover deeply cleanses and removes impurities from eyelashes. It can also be used as a lip makeup remover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eETUDE HOUSE Mascara Remover contains coconut oil, cotton extract, and chamomile extract. The product does not irritate the sensitive skin of the eyes, restores the hydro-lipid balance, and does not leave a greasy film.\u003c\/p\u003e\n\u003cp\u003eDue to its high content of lipids, proteins, vitamins A, B, and C, and carbohydrates, as well as minerals and fruit acids, coconut oil promotes rapid skin regeneration and protects it from the harmful effects of the environment, is an excellent moisturizer, and makes the skin elastic.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414327296282,"sku":"SS1533","price":199.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/one_shot.png?v=1768665157"},{"product_id":"etude-my-lash-serum-18g","title":"Etude My Lash Serum 18g","description":"\u003cp\u003e\u003cspan\u003eThis eyelash treatment nourishes and conditions healthier-looking lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePanthenol- and dogwood berry extract-enriched serum promotes natural lash growth and improves lash strength for a longer and thicker fringe. Concentrated formula rapidly penetrates and coats each strand with vitamins and nutrients, effectively conditioning and nourishing hair for a noticeably healthier and fuller lash line with continued use. Safe to use even on sensitive skin and eyes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414327329050,"sku":"SS1443","price":259.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/lash_serum_18.png?v=1768665159"},{"product_id":"etude-play-101-stick-contour-duo-intensive","title":"Etude Play 101 Stick Contour Duo Intensive","description":"\u003cp\u003e\u003cspan\u003eThe creamy contour duo creates a definition on your face. Apply the highlighting color on the T-zone and cheekbones, and the shade on the sides of the nose and below the jaw. The new design features a flat elliptical tip instead of a round tip to allow for easier control of line thickness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA double-ended contour stick offers contour and highlighting effects as it gives you coverage and sculpting on the quick.\u003c\/p\u003e\n\u003cp\u003eThe angled tip fits the contours of the face as it glides on, and blends smoothly to make the face looks thinner and more youthful.\u003c\/p\u003e\n\u003cp\u003eFeatures a powdery stick formula to deliver lasting coverage while allowing the color to stay true.\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414327951642,"sku":"SS1517","price":99.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/contour_2.png?v=1768665159"},{"product_id":"etude-sebum-soak-t-zone-base","title":"Etude Sebum Soak T-zone Base","description":"\u003cp\u003e\u003cspan\u003eA fresh powder formulation specialized in sebum absorption forms a thin film on the skin, making the skin soft for a long time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse three herbs to help with skin crystallization and soothing.\u003cbr\u003eLarge knife tips can be used to apply delicately regardless of area and flexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414327984410,"sku":"SS1334","price":189.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/sebum_soak.png?v=1768665162"},{"product_id":"etude-play-101-stick-contour-duo-original","title":"Etude Play 101 Stick Contour Duo Original","description":"\u003cp\u003e\u003cspan\u003eThe creamy contour duo creates a definition on your face. Apply the highlighting color on the T-zone and cheekbones, and the shade on the sides of the nose and below the jaw. 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Cleansing foam penetrates and scours pores, sloughing off dead skin cells, dirt, and oil that may lead to skin breakouts. Gentle exfoliating action smoothens and refines skin tone for a brighter-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEtude House Baking Powder Pore Cleansing Foam is a multi-deep cleansing foam that precisely takes care of pore-clogging impurities and dead skin cells with fine baking powder, while dense and rich foam thoroughly cleanses makeup residues.\u003cbr\u003eRemoves blackheads and improves on enlarged pores.\u003c\/p\u003e\n\u003cp\u003eSize: 300g\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414330736922,"sku":"SS1513","price":219.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/scrub_bottel_46cd1075-0a9d-4972-ba9a-fc6bbc581066.png?v=1768665148"},{"product_id":"etude-baking-powder-crunch-pore-scrub-1pack-7g-x-24each","title":"Etude Baking Powder Crunch Pore Scrub - 1pack (7g x 24each)","description":"\u003cp\u003e\u003cspan\u003eBaking powder is a natural exfoliant. This scrub helps to gently and mildly scour the skin of dirt and excess oil without leaving it tight or dry. Peppermint extracts soothe and relieve skin. Individually packed for on-the-go use! Use on a wet face and massage gently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEtude House Baking Powder Crunch Pore Scrub is a 2-in-1 deep cooling pore scrub which contained more than 40% of baking powder to thoroughly cleanse pore impurities and instantly tighten pores with the cooling effect of methol derivative.\u003c\/li\u003e\n\u003cli\u003eSoothes stressed skin, hydrates dry skin, and removes dead skin cells leaving skin soft and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414330802458,"sku":"SS1634","price":279.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/scrub.png?v=1768665147"},{"product_id":"etude-sunprise-mild-watery-light-spf50-pa","title":"Etude Sunprise Mild Watery Light Sunscreen SPF50+ PA++++","description":"\u003cdiv class=\"productDescription\"\u003e\n\u003cdiv class=\"productDescription\"\u003eEtude House Sunprise Mild Watery Light is a light and refreshing sun gel that mild, yet intensively protects the skin in from the sun.\u003c\/div\u003e\n\u003cdiv class=\"enrichedContent\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSPF 50-fortified UV gel protects skin from premature aging caused by harmful sun exposure.\u003c\/p\u003e\n\u003cp\u003eNon-sticky and water-soluble formula goes on smoothly.\u003c\/p\u003e\n\u003cp\u003eContains 20 kinds of vegetable ingredients such as extracts from dwarf ground sedge, sunflower seed, aloe vera, portulaca oleracea, acai berry and acerola, among others.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414336733466,"sku":"SS1604","price":299.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/Sunprise_1.png?v=1768665166"},{"product_id":"etude-soon-jung-5-5-foam-cleanser-150ml","title":"Etude Soon Jung 5.5 Foam Cleanser 150ml","description":"\u003cp\u003e\u003cspan\u003eGentle on skin thanks to its pH5.5 formula, this foam cleanser soothes and protects skin with panthenol and madecassocide while keeping it supple and free from tightness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoon Jung’s pH formulation of 5.5 helps your skin maintain its correct pH level which in turn assists to protect your skin’s natural moisture barrier. A strong moisture barrier ensures that your skin stays hydrated and is protected against external aggressors.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etude House","offers":[{"title":"Default Title","offer_id":51414338535706,"sku":"SS1454","price":239.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9993\/2186\/files\/foam_cleanser.png?v=1768665162"},{"product_id":"etude-soon-jung-ph6-5-whip-cleanser-150ml","title":"Etude Soon Jung pH6.5 Whip Cleanser 150ml","description":"\u003cp\u003e\u003cspan\u003eThe SoonJung pH 6.5 Whip Cleanser from Etude House is back with new, revamped packaging! Meet the soft, moisturizing cleansing foam of your dreams! This cleanser has a low pH of 6.5 and uses 98.9% naturally derived ingredients to cleanse skin in the gentlest way possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePanthenol, a skin-benefitting compound closely related to Vitamin B5, delivers deep hydration while madecassoside, derived from Centella asiatica, repairs skin damage. 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