Brands

Unlock your Joseon Glow: Why Beauty of Joseon is Your New K-Beauty Obsession

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On May 31, 2025

In a world of fleeting trends, there’s a unique allure to beauty that stands the test of time. Imagine skincare rooted in the wisdom of ancient dynasties, yet perfectly suited for the modern glow-getter. This is the promise of Beauty of Joseon. This exceptional K-beauty brand masterfully blends traditional Hanbang ingredients with cutting-edge skincare technology. Its surging global popularity, fueled by rave reviews and a significant presence on social media platforms like TikTok (especially for the game-changing sunscreen), is a testament to its efficacy. Prepare to discover why this brand is about to become your new skincare obsession, and don’t forget our incredible 10-week Beauty of Joseon giveaway.

The Beauty of Joseon Philosophy: What Makes Them Special?

What sets Beauty of Joseon apart in the vibrant world of K-Beauty? Their philosophy is deeply rooted in the beauty rituals of the women of the Korean Joseon Dynasty (1392 – 1897), who prized clear, luminous, and healthy skin. This era’s beauty standards emphasised a naturally radiant complexion, achieved through meticulous care and the use of gentle, nature-derived ingredients.

Beauty of Joseon honours this legacy by:

Harnessing Hanbang Ingredients: Traditional Korean herbal medicine ingredients like rice, ginseng, green plum, honey, and propolis are at the heart of their formulas. These aren’t just additions, they are often the star players, chosen for their time-tested benefits in nourishing, revitalising and protecting the skin.
Gentle Yet Effective Formulations: The brand is renowned for creating products that are kind to the skin. There’s a strong focus on sensitive skin compatibility, with many products being fragrance-free and formulated to minimise irritation while delivering visible results.
Modern Science Meets Tradition: While inspired by history, Beauty of Joseon employs modern dermalogical science to enhance the efficacy and stability of these traditional remedies, ensuring they meet the needs of contemporary skincare enthusiasts.
Clean and Minimal Aesthetics: Reflecting the Joseon Dynasty’s appreciation for simplicity and elegance, this brand’s packaging is clean, minimalist and aesthetically pleasing, allowing the quality of the products within to speak for itself.
Ethical Commitments: Ethical consumption is a growing priority for many, leading to questions about brand practices. For instance, “Does Beauty of Joseon test on animals?” The brand is widely recognised and self-declares as cruelty-free, meaning they do not conduct animal testing on their products. Regarding the question, “Is Beauty of Joseon vegan?” a significant portion of their product lineup is indeed vegan, formulated without any animal-derived ingredients. Consumers seeking vegan options can find a variety of choices within the brand, though it’s always recommended to check individual product details for the most current information.

This dedication to heritage, quality, and gentle efficacy is why Beauty of Joseon has cultivated such a loyal following.

Riding the TikTok Wave – Why Everyone’s Talking About Beauty of Joseon

If you’re on TikTok, chances are you’ve scrolled past a glowing review or a “must-have” video featuring Beauty of Joseon, particularly their iconic sunscreen. The brand’s explosion in TikTok popularity isn’t just a hype; it’s built on genuine user experiences and visible results.

So, why has Beauty of Joseon become such a viral skincare sensation?

The Sunscreen Phenomenon

The Relief Sun: Rice + Probiotics (and its newer iterations like the Aqua-Fresh version in our giveaway) fundamentally changed how many view sunscreen. Its lightweight, non-greasy texture, lack of a white cast on diverse skin tones and comfortable, hydrating feel made it an instant hit.

Visible Results

TikTokers showcase transformations – brighter skin, faded hyperpigmentation, and soothed complexions – attributing their success to consistent use of products like the Glow Deep Serum or Calming Serum.

Aesthetic Appeal

The minimalist packaging and the pleasing textures of the products themselves are highly “selfie-worthy” and translate beautifully on camera.

Authentic User-Generated Content

Unlike heavily sponsored ads, much of Beauty of Joseon’s fame comes from genuine enthusiasts sharing honest opinions and routines. This authenticity resonates deeply with viewers.

Affordability for Quality

While delivering premium results and utilising high-quality ingredients, Beauty of Joseon remains relatively accessible, making it a popular choice amongst K-Beauty skincare consumers.

Introducing our Grand Giveaway! Stand a Chance to Win Your Share of R25,000 in Skincare

We’re launching an epic 10-week giveaway on June 1st, 2025, to celebrate these incredible products available at Secret Skin.

We believe so much in the transformative power of Beauty of Joseon that we want to give ten of you the chance to experience a full skincare ritual. Ten lucky winners will each receive a complete Beauty of Joseon skincare set, valued at R2,500.

Inside the Gift Set: Discover Your Next Skincare Favourites

Each lucky winner’s gift set features a whole skincare routine by Beauty of Joseon, meticulously curated to cleanse, treat, protect, and illuminate your skin. Here’s a closer look at what you could win:

Radiant Cleansing Balm

This luxurious, sherbet-textured balm is your first step to deeply cleansed skin. It effortlessly melts away makeup (even stubborn waterproof types!), sunscreen, excess sebum, and daily impurities without stripping your skin of natural oils. The rice bran water and various grain complex extracts work to nourish and moisturise, leaving your skin feeling incredibly soft, supple and perfectly prepped for your second cleanse.

Green Plum Refreshing Cleanser

Follow up your oil cleanse with this gentle, low-pH gel cleanser. It’s designed to remove any remaining impurities while respecting your skin’s delicate moisture barrier, ensuring a clean that never feels tight or dry. Formulated with 24% antioxidant-rich Green Plum water and 3% Mung Bean extract, it provides a refreshing cleanse, helps to exfoliate dead skin cells gently, and leaves skin feeling impeccably clean, calm, and hydrated.

Glow Replenishing Rice Milk

More than just a toner, this is a deeply hydrating and nourishing essence that beautifully preps your skin, enhancing the absorption and efficacy of the following products. While not a dedicated moisturiser in cream form, its rich, milky texture provides substantial hydration. It cleverly features a dual-layer formula – a moisture layer and a powder layer to help manage sebum.

Glow Deep Serum: Rice & Alpha Arbutin

This potent yet lightweight serum is your secret weapon against hyperpigmentation, dark spots, acne scars, and uneven skin tone. It contains an impressive 68% Rice Bran Water, which provides deep hydration and inherent brightening properties. This powerfully combines with 2% Alpha-Arbutin, a renowned ingredient that effectively inhibits melanin production, visibly fading discolouration and promoting a beautifully even skin tone.

Ground Rice and Honey Glow Mask

Treat your skin to this nourishing wash-off mask that offers gentle exfoliation, intense hydration, and an enviable radiant glow. Natural Rice Hull powder acts as a soft exfoliant, buffing away dead skin cells and impurities to reveal smoother skin. A generous 5% Honey provides powerful antibacterial, anti-inflammatory, and moisturising properties, soothing the skin and leaving it soft, supple, and visibly glowing. Kaolin clay also helps to purify pores. Please note: This product contains honey, which is relevant for those seeking entirely vegan products.

Relief Sun Aqua-Fresh: Rice & B5 SPF50+ PA++++ (the star Beauty of Joseon sunscreen)

Experience the sunscreen that took TikTok by storm! This ultra-lightweight, refreshing chemical sunscreen provides broad-spectrum UVA and UVB protection. It absorbs beautifully without a white cast or greasy residue. Enriched with rice water for brightening, soothing, and anti-ageing benefits, and Vitamin B5 to strengthen the skin barrier. Its sheer and transparent formula is designed for oily and combination skin, providing lightweight and comfortable protection.

How to Enter

Step 1: Enter the giveaway on our website: https://secretskin.co.za/giveaway/. Be sure to follow all the steps and instructions.

Step 2: Comment on this blog and tell us about your favourite Beauty of Joseon product.

Step 3: Share the original competition post on social media (Facebook or Instagram) and tag us (@SecretSkin) as well as Beauty of Joseon. Remember to add the hashtag #myskinsecret to your post.

Step 4: Order your favourite products from Secret Skin. Your order can include ANY of our products that we sell online. Add your order number to the designated space in the first step.

How to Incorporate Beauty of Joseon into Your Routine

Using the products from the giveaway set is simple and follows a classic K-Beauty routine structure:

Evening: Start with the Radiant Cleansing Balm on dry skin to dissolve makeup and sunscreen. Emulsify with water and rinse.
Follow with the Green Plum Refreshing Cleanser on damp skin for a thorough second cleanse.
Apply the Glow Replenishing Rice Milk as your toner/essence to hydrate and prep.
Massage in a few drops of the Glow Deep Serum: Rice & Alpha Arbutin.
2-3 times a week (or as needed): Apply the Ground Rice and Honey Glow Mask. Leave on for 5-10 minutes, then gently massage and rinse off.
Morning: A gentle cleanse (perhaps just water or the Green Plum Cleanser), Rice Milk, Serum, and then, crucially, the Relief Sun Aqua-Fresh.

Beyond The Giveaway: Exploring Other Beauty of Joseon Gems

While our giveaway set offers a fantastic introduction to the brand, Beauty of Joseon boasts an even wider range of treasures. If you’re looking for moisturisers, their iconic Dynasty Cream is a luxurious, Hanbang-rich option loved for its nourishing and firming properties. For oilier skin types, the Red Bean Water Gel offers lightweight hydration.

Their serum line is also worth exploring further. The Revive Serum, formulated with Ginseng and Snail Mucin, is famed for its anti-ageing and repairing properties. The Calming Serum Green Tea Panthenol is a soothing sanctuary for those with irritated or compromised skin. The ingredients in this serum often feature high concentrations of Green Tea Water, Mugwort, and Panthenol (Vitamin B5), which work synergistically to calm redness and provide deep hydration.

Embrace the Beauty of Joseon with Secret Skin

Beauty of Joseon offers more than just skincare; it offers a connection to a rich heritage of beauty wisdom, thoughtfully adapted for the modern age. Its commitment to gentle, effective ingredients and its proven results have rightfully earned it a place in the hearts and on the vanities of skincare lovers globally.

We invite you to explore the full Beauty of Joseon range available at Secret Skin and discover the products that will help you achieve your healthiest, most radiant complexion. And don’t forget to enter our fantastic 10-week giveaway for a chance to win that incredible R2,500 skincare set! Your journey to a Joseon-inspired glow starts here.