Unlock your Joseon Glow: Why Beauty of Joseon is Your New K-Beauty Obsession
In a world of fleeting trends, there’s a unique allure to beauty that stands the test of time. Imagine skincare rooted in the wisdom of ancient dynasties, yet perfectly suited for the modern glow-getter. This is the promise of Beauty of Joseon. This exceptional K-beauty brand masterfully blends traditional Hanbang ingredients with cutting-edge skincare technology. Its surging global popularity, fueled by rave reviews and a significant presence on social media platforms like TikTok (especially for the game-changing sunscreen), is a testament to its efficacy. Prepare to discover why this brand is about to become your new skincare obsession, and don’t forget our incredible 10-week Beauty of Joseon giveaway.
The Beauty of Joseon Philosophy: What Makes Them Special?
What sets Beauty of Joseon apart in the vibrant world of K-Beauty? Their philosophy is deeply rooted in the beauty rituals of the women of the Korean Joseon Dynasty (1392 – 1897), who prized clear, luminous, and healthy skin. This era’s beauty standards emphasised a naturally radiant complexion, achieved through meticulous care and the use of gentle, nature-derived ingredients.
Beauty of Joseon honours this legacy by:
- Harnessing Hanbang Ingredients: Traditional Korean herbal medicine ingredients like rice, ginseng, green plum, honey, and propolis are at the heart of their formulas. These aren’t just additions, they are often the star players, chosen for their time-tested benefits in nourishing, revitalising and protecting the skin.
- Gentle Yet Effective Formulations: The brand is renowned for creating products that are kind to the skin. There’s a strong focus on sensitive skin compatibility, with many products being fragrance-free and formulated to minimise irritation while delivering visible results.
- Modern Science Meets Tradition: While inspired by history, Beauty of Joseon employs modern dermalogical science to enhance the efficacy and stability of these traditional remedies, ensuring they meet the needs of contemporary skincare enthusiasts.
- Clean and Minimal Aesthetics: Reflecting the Joseon Dynasty’s appreciation for simplicity and elegance, this brand’s packaging is clean, minimalist and aesthetically pleasing, allowing the quality of the products within to speak for itself.
- Ethical Commitments: Ethical consumption is a growing priority for many, leading to questions about brand practices. For instance, “Does Beauty of Joseon test on animals?” The brand is widely recognised and self-declares as cruelty-free, meaning they do not conduct animal testing on their products. Regarding the question, “Is Beauty of Joseon vegan?” a significant portion of their product lineup is indeed vegan, formulated without any animal-derived ingredients. Consumers seeking vegan options can find a variety of choices within the brand, though it’s always recommended to check individual product details for the most current information.
This dedication to heritage, quality, and gentle efficacy is why Beauty of Joseon has cultivated such a loyal following.
Riding the TikTok Wave – Why Everyone’s Talking About Beauty of Joseon
If you’re on TikTok, chances are you’ve scrolled past a glowing review or a “must-have” video featuring Beauty of Joseon, particularly their iconic sunscreen. The brand’s explosion in TikTok popularity isn’t just a hype; it’s built on genuine user experiences and visible results.
So, why has Beauty of Joseon become such a viral skincare sensation?
The Sunscreen Phenomenon
The Relief Sun: Rice + Probiotics (and its newer iterations like the Aqua-Fresh version in our giveaway) fundamentally changed how many view sunscreen. Its lightweight, non-greasy texture, lack of a white cast on diverse skin tones and comfortable, hydrating feel made it an instant hit.
Visible Results
TikTokers showcase transformations – brighter skin, faded hyperpigmentation, and soothed complexions – attributing their success to consistent use of products like the Glow Deep Serum or Calming Serum.
Aesthetic Appeal
The minimalist packaging and the pleasing textures of the products themselves are highly “selfie-worthy” and translate beautifully on camera.
Authentic User-Generated Content
Unlike heavily sponsored ads, much of Beauty of Joseon’s fame comes from genuine enthusiasts sharing honest opinions and routines. This authenticity resonates deeply with viewers.
Affordability for Quality
While delivering premium results and utilising high-quality ingredients, Beauty of Joseon remains relatively accessible, making it a popular choice amongst K-Beauty skincare consumers.
Introducing our Grand Giveaway! Stand a Chance to Win Your Share of R25,000 in Skincare
We’re launching an epic 10-week giveaway on June 1st, 2025, to celebrate these incredible products available at Secret Skin.
We believe so much in the transformative power of Beauty of Joseon that we want to give ten of you the chance to experience a full skincare ritual. Ten lucky winners will each receive a complete Beauty of Joseon skincare set, valued at R2,500.
Inside the Gift Set: Discover Your Next Skincare Favourites
Each lucky winner’s gift set features a whole skincare routine by Beauty of Joseon, meticulously curated to cleanse, treat, protect, and illuminate your skin. Here’s a closer look at what you could win:
Radiant Cleansing Balm
This luxurious, sherbet-textured balm is your first step to deeply cleansed skin. It effortlessly melts away makeup (even stubborn waterproof types!), sunscreen, excess sebum, and daily impurities without stripping your skin of natural oils. The rice bran water and various grain complex extracts work to nourish and moisturise, leaving your skin feeling incredibly soft, supple and perfectly prepped for your second cleanse.
Green Plum Refreshing Cleanser
Follow up your oil cleanse with this gentle, low-pH gel cleanser. It’s designed to remove any remaining impurities while respecting your skin’s delicate moisture barrier, ensuring a clean that never feels tight or dry. Formulated with 24% antioxidant-rich Green Plum water and 3% Mung Bean extract, it provides a refreshing cleanse, helps to exfoliate dead skin cells gently, and leaves skin feeling impeccably clean, calm, and hydrated.
Glow Replenishing Rice Milk
More than just a toner, this is a deeply hydrating and nourishing essence that beautifully preps your skin, enhancing the absorption and efficacy of the following products. While not a dedicated moisturiser in cream form, its rich, milky texture provides substantial hydration. It cleverly features a dual-layer formula – a moisture layer and a powder layer to help manage sebum.
Glow Deep Serum: Rice & Alpha Arbutin
This potent yet lightweight serum is your secret weapon against hyperpigmentation, dark spots, acne scars, and uneven skin tone. It contains an impressive 68% Rice Bran Water, which provides deep hydration and inherent brightening properties. This powerfully combines with 2% Alpha-Arbutin, a renowned ingredient that effectively inhibits melanin production, visibly fading discolouration and promoting a beautifully even skin tone.
Ground Rice and Honey Glow Mask
Treat your skin to this nourishing wash-off mask that offers gentle exfoliation, intense hydration, and an enviable radiant glow. Natural Rice Hull powder acts as a soft exfoliant, buffing away dead skin cells and impurities to reveal smoother skin. A generous 5% Honey provides powerful antibacterial, anti-inflammatory, and moisturising properties, soothing the skin and leaving it soft, supple, and visibly glowing. Kaolin clay also helps to purify pores. Please note: This product contains honey, which is relevant for those seeking entirely vegan products.
Relief Sun Aqua-Fresh: Rice & B5 SPF50+ PA++++ (the star Beauty of Joseon sunscreen)
Experience the sunscreen that took TikTok by storm! This ultra-lightweight, refreshing chemical sunscreen provides broad-spectrum UVA and UVB protection. It absorbs beautifully without a white cast or greasy residue. Enriched with rice water for brightening, soothing, and anti-ageing benefits, and Vitamin B5 to strengthen the skin barrier. Its sheer and transparent formula is designed for oily and combination skin, providing lightweight and comfortable protection.
How to Enter
Step 1: Enter the giveaway on our website: https://secretskin.co.za/giveaway/. Be sure to follow all the steps and instructions.
Step 2: Comment on this blog and tell us about your favourite Beauty of Joseon product.
Step 3: Share the original competition post on social media (Facebook or Instagram) and tag us (@SecretSkin) as well as Beauty of Joseon. Remember to add the hashtag #myskinsecret to your post.
Step 4: Order your favourite products from Secret Skin. Your order can include ANY of our products that we sell online. Add your order number to the designated space in the first step.
How to Incorporate Beauty of Joseon into Your Routine
Using the products from the giveaway set is simple and follows a classic K-Beauty routine structure:
- Evening: Start with the Radiant Cleansing Balm on dry skin to dissolve makeup and sunscreen. Emulsify with water and rinse.
- Follow with the Green Plum Refreshing Cleanser on damp skin for a thorough second cleanse.
- Apply the Glow Replenishing Rice Milk as your toner/essence to hydrate and prep.
- Massage in a few drops of the Glow Deep Serum: Rice & Alpha Arbutin.
- 2-3 times a week (or as needed): Apply the Ground Rice and Honey Glow Mask. Leave on for 5-10 minutes, then gently massage and rinse off.
- Morning: A gentle cleanse (perhaps just water or the Green Plum Cleanser), Rice Milk, Serum, and then, crucially, the Relief Sun Aqua-Fresh.
Beyond The Giveaway: Exploring Other Beauty of Joseon Gems
While our giveaway set offers a fantastic introduction to the brand, Beauty of Joseon boasts an even wider range of treasures. If you’re looking for moisturisers, their iconic Dynasty Cream is a luxurious, Hanbang-rich option loved for its nourishing and firming properties. For oilier skin types, the Red Bean Water Gel offers lightweight hydration.
Their serum line is also worth exploring further. The Revive Serum, formulated with Ginseng and Snail Mucin, is famed for its anti-ageing and repairing properties. The Calming Serum Green Tea Panthenol is a soothing sanctuary for those with irritated or compromised skin. The ingredients in this serum often feature high concentrations of Green Tea Water, Mugwort, and Panthenol (Vitamin B5), which work synergistically to calm redness and provide deep hydration.
Embrace the Beauty of Joseon with Secret Skin
Beauty of Joseon offers more than just skincare; it offers a connection to a rich heritage of beauty wisdom, thoughtfully adapted for the modern age. Its commitment to gentle, effective ingredients and its proven results have rightfully earned it a place in the hearts and on the vanities of skincare lovers globally.
We invite you to explore the full Beauty of Joseon range available at Secret Skin and discover the products that will help you achieve your healthiest, most radiant complexion. And don’t forget to enter our fantastic 10-week giveaway for a chance to win that incredible R2,500 skincare set! Your journey to a Joseon-inspired glow starts here.
Beauty of Joseon Centella Asiatica Calming Mask
Beauty of Joseon Revive Eye Serum Ginseng + Retinal
Beauty of Joseon Ginseng Essence Water
Beauty of Joseon Matte Sun Stick Mugwort + Camelia
Beauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++ 50ml
Beauty of Joseon Red Bean Water Gel
Beauty of Joseon Glow Replenishing Rice Milk
Great information.
My favorite Beauty of Joseon product is the sunscreen. I love that it’s lightweight and leaves no white cast.
I absolutely love how natural their ingredients are and their BOJ ginseng toner feels so cooling and hydrating on the skin!! (it also lasts for a long time)
Loving the beauty of Joseon ginseng serum , the dynasty cream and the ginseng and retinal eye cream! Seen a huge difference in my skin texture and my skin is so hydrated ! The sun screen is amazing and absorbs immediately , leaving my skin feeling soft and hydrated .
I love Beauty of Jeosen Ginseng essence water. It’s lightweight but hydrating and my skin glow
obsessed!!!
I love beauty of joseon and suggest it to anyone who asks what I’ve been using. My favourites are the propolis and niacinamide serum, moist sunscreen serum, sun relief sunscreen, and I really love the ginseng cleansing oil.
I have used the Glow Replenishing Rice Milk and my skin texture improved significantly since.
I love the Glow Replenishing Rice Milk
Sunscreen, propolis serum and rice mask are unbeatable!
I am obsessed!!
The Radiant Cleansing Balm is my all time favorite cleansing balm! So gentle on my sensitive skin and not leaving is feeling dry.
I love the Beauty of Joseon revive eye serum, it feels ultra-lightweight and hydrating, leaving a fresh finish that isn’t sticky or oily.
BEAUTY OF JOSEON Ginseng Cleansing Oil is my favourite product, effortlessly remove all makeup, and dirt and leaves my skin feeling clean and smooth while soothing irritation.
Thank you for this post -I love learning about Korean skincare as a newbie! So far I’ve only tried BOJ’s cleansing balm but I’m in love and excited at the opportunity to try more of their products.
Such an amazing giveaway. 10 lucky ladies getting spoiled. My favourite Beauty Of Joseon product has to be the Ground Rice and Honey Glow Mask.
My favorite BOJ product is the probiotic rice sun screen, it doesn’t leave a white cast and leaves my skin feeling fresh and hydrated throughout the day i love it… been using it for over a year now
Loving the Beauty of Joseon Revive eye cream and have seen great reviews about many of their other products, will certainly be trying many if this lines products
Simply love these products. I am always recommending people to the Beauty of Joseon Sun Screen. I feel its the absolute best.
I absolutely adore the Beauty of Joseon Glow Deep Serum: Rice & Alpha Arbutin ! I am on my third bottle and love the results! My skin feels nourished, hydrated, and my complexion more even. It does NOT feel sticky and sits so beautifully under make-up! Cannot recommend this product enough. I am excited to try more of their products.
BOJ has got to be one of my favourite skincare brands ever. my most-recommended products are the dynasty cream (ultra hydrating without being greasy) and the sunscreen (no white cast and layers perfectly on top of other products). big props to Secret Skin for providing them to a South African market 🩶
I absolutely love my radiant skin after using the Dynasty Cream as well as the Red Bean Refreshing Pore Mask. My face always feels refreshed and happy afterward!
The Beauty of Joseon Centella Asiatica Calming Mask is my favorite mask of all time. I have been using this mask for the past 3 months. It is so soothing, cooling, and hydrating.
It helps soothe my monthly hormonal breakouts, and since I started using it, I’ve seen a reduction in my breakouts. After using it, my skin feels and looks very hydrated for days. Plus, since it is winter, the mask is naturally cold and cooling, giving me a refreshing feeling, and I can literally feel my skin barrier doing much better.
I’m currently on a no-buy streak which surprisingly hasn’t been a problem because Beauty of Joseon keeps me sorted! Not only do they offer the best quality, but their products also have longevity which is a must for me when considering purchases in this economy because they need to be worth every cent… As a combination-oily and acne-prone girlie, the Glow Replenishing Rice Milk toner is my ultimate holy grail, it is lightweight and incredibly hydrating without the usual triggering ingredients like heavy oils or niacinamide yet it still hydrates my skin and gives me the most beautiful glow. This brand is definitely up there with my favourites of all time.
I’m new to Korean skincare and discovering that Secret Skin is an authorised reseller gives me peace of mind when shopping. My favourite product so far from Beauty of Joseon is the Ginseng Essence Water. I struggle with adult acne, pigmentation and dark spots, so I really appreciate how this brand targets those concerns especially with star ingredients like ginseng, niacinamide and rice milk. I’m excited to try more products from the Beauty of Joseon range!
Absolutely cannot wait to try this product line
I’ve tried the beauty of Joseon sunscreen and I love how smoothly it applied to my skin without leaving any white cast. It left my skin feeling and looking refreshed.
Looking forward to using these products! Mine are on the way and so am I to a glowing plump skin 😁
Absolutely love Beauty of Joseon! 💫 Their products give such a radiant, healthy glow without feeling heavy on the skin. The combination of traditional ingredients with modern skincare science is genius — I especially love how gentle and nourishing their serums are. Thank you for highlighting this brand, totally worth the hype! 🧖♀️✨ #JoseonGlow #KBeautyMustHave #mySecretSkin
I recently started using the Beauty of Joseon Relief Sun, and I finally get the hype! 🌞 The texture is so lightweight and moisturizing, it feels more like skincare than sunscreen. I love that it doesn’t leave a white cast and gives my skin a healthy glow all day. The mix of rice extract and probiotics makes it feel super calming too. Definitely a new staple in my routine! 💛 #BeautyOfJoseon #KBeautyGlow
— I especially love how gentle and nourishing their serums are. Thank you for highlighting this brand, totally worth the hype! 🧖♀️✨ #JoseonGlow #KBeautyMustH#mySecretSki