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Anua Heartleaf Line: Why It's South Africa's Favourite Korean Skincare Brand

If you've spent any time on K-beauty TikTok, you've seen the plain glass bottle with the green cap: Anua's Heartleaf 77% Soothing Toner. It turned Anua from a niche name into one of the most searched Korean skincare brands in South Africa. But a viral toner isn't a whole routine, and Anua now sells five products built around the same extract: two cleansers, the toner, a soothing cream, and an SPF.